branding / packaging
Two For Joy.
Nadine is on a mission to help you feel golden. A modern apothecary with a background in holistic health, she set up Two For Joy as a way to connect with like-minded wellness seekers. Her handmade blends have brought people joy during Lockdown 2.0, and we worked with her to spread the word. We developed her brand identity and armed her with all-new packaging and a flexible icon set - just in time for Christmas 2020!
Fill your cup.
When she initially launched in September 2020, Nadine had been using Sharpie pens and white labels to draw a symbol that’s very close to her heart. With TFJ’s growth in recent months, we streamlined her workload and gave her ink-stained hands a rest. With a redrawn logo and some bespoke typography, we’ve kept the handmade feel of her business intact.
The cups come together to represent sharing and spiritual balance for the core brand mark. They are adapted and used playfully on packaging, social and as cute illustrations.
Modern alchemy.
Elixirs, potions and powders are the order of the day. We wanted to embrace the organic, so we used elements from tarot cards and handwritten prescriptions alongside photography that highlights the creativity-meets-science blending process.
