Vinyl for the Turnpike Gallery brand refresh and redesign in Leigh with logo, shapes and exhibition poster.
 

rebrand / logo design / print design

The Turnpike Gallery.

We got talking to The Turnpike Gallery when the former CIC was absorbed into the loving arms of Wigan Council and they needed a rebrand that straddles the corporate and art worlds. The main criteria was to make something inclusive, accessible, and representative of the diverse communities in Wigan and Leigh. Another aim for this rebrand was getting people into the gallery, when there’s a history of disengagement and an abhorrence of the word ‘culture’. With the gallery situated in the brutalist Turnpike Centre, next to the library and job centre, this is no small ask.

And, sorry, HOW cute is the branding all blown up and immortalised in their window vinyls?!

 
Colourful cycle gif of The Turnpike Gallery brand refresh on photography of art work.
 
 
Logo redesign for the Turnpike Gallery in Leigh. The logos are in stacked shapes that sit on a red background.
 
Four posters mockup with exhibition and promotions as brand refresh for The Turnpike Gallery, Leigh.
 
 
The Turnpike Gallery bespoke branding application. A mockup shows a woman standing with a tote bag designed with the rebranded Turnpike logo.
Designed in Manchester, a flag pole mockup shows the logo redesign for the Turnpike Gallery.
 
 
 
 

All shapes
& sizes.

In the spirit of community, we came up with a core brand concept that’s based on shapes that stack and support each other to frame upcoming exhibitions and add some fun to the TPG’s printed and digital collateral. They are colourful, irregular and organic - reflecting the different communities in Leigh and Wigan coming together. 

Playful writing arrangement to frame content as well as your standard signature logo. A modern font-mix means anything goes!

 

We got your totes, we got your socials, we got your e-vites, posters, and allllll the flags you could ever want. Now go forth and visit The Turnpike Gallery!