branding concept / copywriting / digital
Little Lies Vintage.
“OMG - love your top!"
“Thanks so much! It’s actually Vintage”
Second-hand clothes are great. They’ve been around and seen the sights, and now by happy circumstance, your paths have crossed. The thinking person’s humblebrag, vintage items are a great talking point at parties, and earn you major eco-points with the sustainability crowd.
But what if you could really impress, and say that your silver tasselled cowboy jacket was actually the first of its kind to be launched in space in 1967? These pearlescent earrings - funny you should ask - actually fell out of Joan Crawford’s clutch in Monaco during the great race of ’58.
None of these facts are true, of course, but who’s to know?
Every item from Little Lies Vintage comes with an ‘authentic’ origin story for you to bring out at choice moments.
Your secret’s safe with us.
We won’t tell if you don’t.
There’s nothing we love more than an unbothered woman living her best life. We combined neoclassical art and architectural touches with vibrant neons to create a playful, sassy aesthetic that complements the tongue-in-cheek brand tone.
Because the whole brand concept is built on a bed of lies, we highlighted the asterisk and incorporated the disclaimer as a main feature.
