creative direction / brand identity development / logo design for period dignity / packaging and print design / digital design and templates
Conscious Care for All.
Working with the incredible Fran, Min, and the team at Grace & Green, we started this project working to develop the branding, logo suite and packaging system started by the previous agency as they jumped off the project.
From there, we built a two-pronged brand with a bold voice and a strong creative direction that is unapologetic, honest, and just so gorgeous we could cry. We developed Grace & Green to make it a fully realised lifestyle brand, empowering all who bleed through education and representation. Moving away from the abstract and euphemism-heavy period branding we are so used to seeing (thank you soft-insidious-flavoured-patriarchy), this is all about real bodies and real experiences and - gasp - menstruation.
It's all here: from coordinating a hero colour palette, to facilitating Tone Of Voice workshops for a brand personality that is authentic and unique to them; making sure their values and mission statement sings boldly from their new packaging. We loveddddd working on the visual creative direction that pulls the brand together across impactful socials and website, for a look that is as unapologetic as their ethos.
Initial work: XX (Two Times Elliott)
Photography: Elspeth Vincent
Website: Noughts and Ones
To care is
radical.
Ok, being all about taboo-breaking is like saying you’re cool: you put your money where your mouth is and you show, don’t tell. That’s why Grace & Green commissioned photography by the amazing Elspeth Vincent, featuring realistic, beautiful scenes of people who bleed existing authentically.
Caring is cool. Care is a firm stance on inclusivity through what they say and what they do. We love that this is a brand that not only validates real experiences (hello PMDD, hello endometriosis) but also offers advice on understanding your body month to month and how to advocate for yourself to receive treatment for your symptoms.
Grace & Green is for all, period.
